The Fertility & Family Dietitian
JASEL SMALL BSC MSC RD
Evidence-based fertility nutrition
delivered with care
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As a HCPC-registered dietitian with a decade of NHS experience, I translate the latest research into simple and practical steps so you feel informed, empowered, and supported.
Nutrition is one of the most underused tools in fertility care. The evidence is clear - dietary and lifestyle changes make a measurable difference to fertility outcomes, for both women and men. I work with you to help you make sense on the confusing world of nutrition and the steps to take to actually improve your chances of success.
In a 1:2:1 consultation, I work with you to set nutritional goals, talk through steps to achieve these and come up with a tailored 7 day meal plan to help you actually include all of the key nutrients that have been shown to have an impact on fertility.
— HCPC Registered Dietitian — MSc Dietetics — BSc Nutrition — 10 years NHS clinical experience
— Online 1:2:1 consultations - UK & International
My approach
The process of trying to conceive is an emotional rollercoaster. Coupled with trying to navigate the fertility nutrition space to find accurate and trustworthy information.. it can feel totally overwhelming.
I am here to hold your hand through the process and give you the most up to date evidence-based nutritional advice to help you achieve your goals, and thrive while doing so.
I have 10 years of clinical experience as a registered dietitian across many different specialties and I am skilled in translating the science into practical, easy to adopt strategies for you to integrate into your diet - with a healthy side of empathy to go with it!
I don’t believe in restrictive diets or rules around food, instead I am passionate about providing personalised advice for you to be able to enjoy food while feeling happy in the knowledge that your body is healthy and primed for conception.
QUALIFICATIONS AND AFFILIATIONS
- BSC Nutrition - University of Surrey
- MSc Dietetics - King’s College London
- HCPC Registered Dietitian (Registration No. DT28998)
- Member of the British Dietetic Association (BDA)
- Completed further training and award winning courses in fertility and pregnancy nutrition
Free fertility nutrition resources
Fertility Nutrition Guide
Feeling confused about what to eat for fertility? Download my free, evidence-based guide for clear, practical advice to support you while you're trying to conceive.
The Fertility Supplement Guide
Not sure which supplements are worth taking when you're trying to conceive? This free guide includes evidence-based recommendations and what to look for on the label.
Who I work with
Trying to Conceive
Personalised fertility nutrition advice to give your body the best possible foundation to conceive and carry a healthy pregnancy
— In depth pre-conception nutrition & natural conception preparation
— IVF, IUI & ICSI nutrition support
— Donor insemination & egg donation
— Egg & sperm quality optimisation through diet
PMOS & Endometriosis
Specialist dietary support for women with PMOS or endometriosis, to help manage symptoms while supporting your fertility.
— PMOS nutrition for fertility & hormone balance
— Endometriosis symptom management through diet
— Insulin resistance & blood sugar support
— Anti-inflammatory dietary approaches
— PMOS & endometriosis pregnancy nutrition
Pregnancy nutrition
Once pregnant, I also offer evidence-based, trimester-by-trimester guidance to support a healthy pregnancy for you and your growing baby.
— Education and guidance on the key nutrients to include during pregnancy for healthy development of your baby
— Support with nausea, fatigue, reflux & constipation
— Evidence-based food safety & supplement advice
— Tailored dietary advice for each trimester
— Practical strategies that fit your daily life
How I can help
I offer online dietetic video consultations, day-time and evening, which allows me to support clients across the UK and internationally
Fertility nutrition
Evidence-based, clear and practical advice to optimise your nutrition for natural conception or conception through IVF
Guidance on the key nutrients to improve egg and sperm quality
Support with hormone regulation through a focus on blood sugar control
Tailored and specialist advice for PMOS and endometriosis
Pregnant?
Congratulations! I also support clients with their nutrition for a healthy pregnancy, from the first trimester through to birth.
Pregnancy nutrition
I can help you create the best possible nutritional foundation for your baby as they develop
Support with pregnancy symptoms such as reflux, nausea, fatigue and constipation
Evidence-based advice on nutritional supplements
Tailored dietary advice for each trimester of pregnancy
Testimonials
“I had a really positive consultation with Jasel. She was approachable, and explained everything in a way that was easy to understand. What I appreciated most was her focus on what I could easily add into my diet to aid my fertility. I left feeling informed, empowered, and optimistic.”
“What I appreciated most was the personalised advice and reassurance she gave. Pregnancy can feel overwhelming, but having the support of an experienced dietitian — and a mum herself — made me feel understood and cared for. Her knowledge and long-standing experience really show, and she explains everything in a way that is clear and reassuring.”
“The most helpful part of the consultation was the science-focussed explanation and the attention to our current habits. It felt like a perfectly tailored dietary plan, and we are having no issues following it because of it!”
Ready to optimise your nutrition?
If you're feeling unsure, exhausted, or simply want to feel more confident in how you are supporting your fertility or pregnancy - you are not alone, and you don't have to work it out by yourself.

