Not sure where to start? Download our free, evidence-based fertility nutrition guide here
The Fertility & Family Dietitian
JASEL SMALL BSC MSC RD
Expert fertility nutrition
rooted in science, delivered with care
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As a HCPC-registered dietitian with a decade of NHS experience, I translate the latest research into simple and practical steps so you feel informed, empowered, and supported every step of the way.
Nutrition is one of the most underused tools in fertility care. The evidence is clear - dietary and lifestyle changes make a measurable difference to fertility outcomes, for both women and men. I work with patients directly and alongside IVF clinics to make sure nutrition is never the missing piece.
— HCPC Registered Dietitian — MSc Dietetics — BSc Nutrition — 10 years NHS clinical experience
— Online 1:2:1 consultations - UK & International
My approach
The process of trying to conceive is an emotional rollercoaster with so many unexpected challenges. The impact is has on your life CANNOT be underestimated. Then trying to wade through the minefield of nutrition to find accurate and trustworthy information.. it can feel totally overwhelming.
I am here to hold your hand through the process and give you the most up to date evidence-based nutritional advice to help you achieve your goals, and thrive while doing so.
I have 10 years of clinical experience as a registered dietitian across many different specialties and I am skilled in translating the science into practical, easy to adopt strategies for you to integrate into your diet - with a healthy side of empathy to go with it!
I don’t believe in restrictive diets or rules around food, instead I am passionate about providing personalised advice for you to be able to enjoy food while feeling happy in the knowledge that your body is healthy and primed for conception.
QUALIFICATIONS AND AFFILIATIONS
- BSC Nutrition - University of Surrey
- MSc Dietetics - King’s College London
- HCPC Registered Dietitian (Registration No. DT28998)
- Member of the British Dietetic Association (BDA)
- Completed further training and award winning courses in fertility and pregnancy nutrition
Fertility nutrition resources to get you started
Fertility Nutrition Guide
Start with my free guide which provides evidence-based nutrition tips to support you while you're trying to conceive.
Fertility Nutrition Supplements
I offer a 10% discount on fertility supplements through my Healf store.
Who I work with
Trying to Conceive
Personalised fertility nutrition advice to optimise your chances — whether trying naturally or via assisted reproductive technologies.
— Preconception nutrition & natural conception preparation
— IVF, IUI & ICSI nutrition support
— Donor insemination & egg donation
— Egg & sperm quality optimisation through diet
PMOS & Endometriosis
Specialist dietary support for women with PMOS or endometriosis, to help manage symptoms and support your fertility.
— PMOS nutrition for fertility & hormone balance
— Endometriosis symptom management through diet
— Insulin resistance & blood sugar support
— Anti-inflammatory dietary approaches
— PMOS & endometriosis pregnancy nutrition
Pregnancy nutrition
Once pregnant, I also offer evidence-based, trimester-by-trimester guidance to support a healthy pregnancy for you and your growing baby.
— Meeting increased nutritional requirements during pregnancy
— Support with nausea, fatigue, reflux & constipation
— Evidence-based food safety & supplement advice
— Tailored dietary advice for each trimester
— Practical strategies that fit your daily life
How I can help
I offer online dietetic video consultations - day-time and evening
This allows me to support clients across the UK and internationally
Fertility nutrition
Advice on improving nutritional status for natural conception or via assisted reproductive technologies e.g. IVF
Optimising dietary intake to support egg and sperm quality
Helping you to achieve healthy hormone balance
Advice for PMOS and endometriosis
Already pregnant?
I also support clients with their nutrition for a healthy pregnancy, from the first trimester through to birth.
Pregnancy nutrition
Advice on meeting increased nutritional requirements during pregnancy
Support with pregnancy symptoms such as reflux, nausea, fatigue and constipation
Evidence-based advice on food safety and supplements
Tailored dietary advice for each trimester of pregnancy
Testimonials
“I had a really positive consultation with Jasel. She was approachable, and explained everything in a way that was easy to understand. What I appreciated most was her focus on what I could easily add into my diet to aid my fertility. I left feeling informed, empowered, and optimistic.”
“What I appreciated most was the personalised advice and reassurance she gave. Pregnancy can feel overwhelming, but having the support of an experienced dietitian — and a mum herself — made me feel understood and cared for. Her knowledge and long-standing experience really show, and she explains everything in a way that is clear and reassuring.”
“The most helpful part of the consultation was the science-focussed explanation and the attention to our current habits. It felt like a perfectly tailored dietary plan, and we are having no issues following it because of it!”
Ready to optimise your nutrition?
If you're feeling unsure, exhausted, or simply want to feel more confident in how you are supporting your fertility or pregnancy - you are not alone, and you don't have to work it out by yourself.